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With shops across England reopening for business (albeit in a much more restricted manner) from Monday 15th June 2020, retailers across the country are praying for sales and normality to return. The UK toy industry, estimated to be worth over £3 billion, suffered in similar ways to many other sectors, with the huge impact of …

In today’s society, a toy can be so much more than just an item to find enjoyment from. From stress relief and anxiety reduction to increasing attention spans and focus on specific subjects, the role of the classic toy has become ever more important. For children with a hands-on learning style, the introduction of a …

From their very first birthday, children all across the country will be having parties. What may start out as just a couple of neighbours and their children attending soon escalates into a party to cater for the whole class and – of course- with a party comes party bags. These fundamental party essentials are the …

Knock knock…Who’s there?…It’s the…It’s the who?…It’s the Kidz Gifts novelty and jokes section! At a time when putting a smile on someone’s face is perhaps more challenging than ever before, the potential of a simple novelty toy can not be underestimated. From one to 91-year-olds, joke items have long been enjoyed by all ages and …