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Kids love slime! It can be gooey, stretchy, sticky, multi-coloured and yes…it can even fart. Slime is an object which entertains children of all ages and backgrounds, yet why is it so popular? In a world where children are able to transport into incredible worlds simply by turning on a console, the idea of making …

With shops across England reopening for business (albeit in a much more restricted manner) from Monday 15th June, retailers across the country are praying for sales and normality to return. The UK toy industry, estimated to be worth over £3 billion, suffered in similar ways to many other sectors, with the huge impact of store …

In today’s society, a toy can be so much more than just an item to find enjoyment from. From stress relief and anxiety reduction to increasing attention spans and focus on specific subjects, the role of the classic toy has become ever more important. For children with a hands-on learning style, the introduction of a …

From their very first birthday, children all across the country will be having parties. What may start out as just a couple of neighbours and their children attending soon escalates into a party to cater for the whole class and – of course- with a party comes party bags. These fundamental party essentials are the …